Your four favorite freelancers, together.

We bring our expertise in copy, design, and strategy to tell stories cohesively and creatively. Whether you’re launching something new or looking for ongoing support, we’re flexible, reliable, and ready to jump in. 

COPYWRITING & BRAND STRATEGY

Ysabel
Yates

(SHE/HER)

Ysabel is a copywriter and brand strategist with 10+ years of agency, in-house, and freelance experience. She’s worked with brands including Google, Snapchat, American Express, InVision, Foxtrot, Absolut, and more.

When she’s not writing for clients, she writes humor for publications including The New Yorker, McSweeney’s, and Reductress.

Kris
Kopac

(HE/THEY)

CONTENT STRATEGY & SEO

Kris is a content marketing consultant, strategist, and editor with 10+ years of experience in the tech and SaaS startup space. 

They have worked with brands including Justworks, Teachable, Dscout, Spring Health, BambooHR, Emburse, Mashable, Bustle, Jezebel, and The Write Life.

Anna
McKendrick

(SHE/HER)

DESIGN & ART DIRECTION

Anna is a Chicago-based designer and art director focused on creating strong brand foundations and systems. She specializes in the hospitality, food packaging, and wellness industries.

She’s worked with brands including The Plaza Hotel, Boka Restaurant Group, Polly Wales, Vaseline, and Northwestern.

EMAIL MARKETING MANAGEMENT

Natalia
Garcia

(SHE/HER)

Natalia is an email marketing specialist who manages the planning and execution of campaigns and automations to engage audiences and drive business goals. 

With experience in B2B, DTC, influencers, and educators, her clients include SmartSign, PetHonest, Jiffy, Excuse My Grandma, and more!

WHAT WE DO BEST

Getting to the heart

of what makes your brand unique with naming, visual identity, verbal identity, messaging, and positioning

Building connections

with your audience by creating fun and informative content that tells your story

Making life easier

with strategies and directions that help you plan ahead, create more, and repeat success 

HOW WE CAN HELP

We’re a small, focused team that can easily jump in at any stage to help. Here are some ideas of how we can work together:

Build and launch your brand

We'll create your brand identity and give you new assets to launch or refresh successfully.

  • Brand positioning
  • Messaging
  • Visual identity
  • Launch assets

See how we made the packaging for Supernatural’s new flavors

Plan, produce, and publish

We'll develop your strategy and systems, so you can consistently create content that meets your goals.

  • Content strategy
  • Editorial calendars
  • Content production
  • Project management

See how we gave Riot Rugby assets that will last for years

Make the most of your content

We'll help you build smarter distribution systems and get your existing content working harder.

  • Content audits
  • SEO strategy
  • Email marketing
  • Analytics

See how we help Yuvo Health connect more deeply with their audience

"The Personal Favorite team feels like an extension of Yuvo's marketing team. They communicate clearly, move fast while keeping work quality high, and are a pleasure to work with!"

- Adrienne Smith, SVP of Growth and Marketing, Yuvo Health

"Personal Favorite is OUR personal favorite! With a tight turnaround on a new item that we considered quite precious. This team, quite literally, executed the job perfectly. From concept to creative files, everything was professional, polished, and wildly creative. Highly recommend!"

- Carmel Hagen, Founder and CEO, Supernatural

View Case Studies

hello@yourpersonalfavorite.com

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