We custom scope every project to fit your specific goals and timeline. For more defined projects like a brand identity or a product launch, we typically provide a flat rate scope. For organizations looking for ongoing creative support, we offer fractional partnerships where we act as an embedded extension of your marketing team on a monthly retainer basis.

Interested in working together? Reach out through our contact form (or email us directly at ‘hello@yourpersonalfavorite.com’). We’ll schedule a discovery call and follow up with a detailed scope of work that includes pricing and deliverables.

We created Personal Favorite to give clients the option to work with an established team that already has years of experience working together.

When you work with Personal Favorite, we operate as a unified team with a shared workflow and a lead point of contact to make the collaboration a breeze and streamline things like invoicing. 

We’re a small and flexible team, and we give you the right mix of talent for each project. For example, some projects might only require design and copy, whereas other projects require all four of us.

Outside of Personal Favorite, we’re four independent specialists who each maintain our own individual freelance practices. If you only have a specific need for copy, design, SEO, or email marketing, you’re welcome to reach out to any of us individually: 


- Copywriting and brand strategy: Ysabel Yates
- Content strategy and SEO: Kris Kopac
- Design and art direction: Anna McKendrick
- Email and lifecycle marketing: Natalia Garcia

Our client list is eclectic, ranging from a mission-driven health tech start-up to a nonprofit rugby club. We love sinking our teeth into all different types of challenges, but the common thread through all our work is ensuring that we start from a strong strategic foundation and that everything we create supports your long-term growth. 

If you’ve got a project in mind and you’re ready to kick off, please get in touch! We’re looking forward to hearing from you.