Yuvo Health Maximizes Content Reach with Personal Favorite
Yuvo Health is an organization with a mission to ensure every community health center can provide compassionate care.
THE COMPANY
THE CHALLENGE
Yuvo Health had a foundation of established content, from ebooks and blog posts to case studies and videos. But the word on that content was only getting out so far through organic inbound and social media. The team needed a way to further market their content and expand the company’s reach.
THE PROCESS
Personal Favorite joined as an embedded arm of the marketing team, specifically focused on the following:
Strategizing content marketing plans aligned with Yuvo Health’s larger marketing goals
Creating a monthly editorial calendar and managing creative briefs, project timelines, and the review process
Sending on-brand content marketing emails to tailored audiences
Creating LinkedIn ad copy and creative to complement email campaigns
Re-purposing content such as webinars into interactive blog posts with embedded videos and infographics, expanding its reach to new audiences through further email and social promotion
"[Personal Favorite] seamlessly understands the bigger picture by taking the time to understand what our marketing strategy is focused on, what we've learned across channels, and what content is coming up. Then they translate those insights into a clear, actionable content marketing plan."
Adrienne Smith, SVP of Growth and Marketing, Yuvo Health
Personal Favorite enabled the following for Yuvo Health:
Doing more with less. By embedding a tightknit crew of freelance contractors, Yuvo was able to add a strategist, project manager, copywriter, and email expert to the team without overtaxing their budget or resources.
Amplifying existing content and stretching its value over a period of weeks and months (as opposed to days). This also resulted in the need to create less original content, instead spending more time on promoting what’s already there.
Creating Yuvo Health’s most popular blog post from a repurposed webinar, accounting for 10% of all organic clicks to the site.
Building trust with target prospect accounts, resulting in more immediate brand recognition, engaging leads, and sales enablement.
THE RESULTS
+ 4.5%
increase in email open rates
+ 13%
increase in email click through rates
+174%
increase in pageviews to webinar post
THE CONTENT LIFECYCLE IN ACTION
Yuvo Health produces a live open forum for health centers around new policies with the “Big Beautiful Bill”.
Personal Favorite promotes the webinar via email marketing and LinkedIn ads to encourage attendance.
After the webinar takes place, Personal Favorite repurposes the webinar transcript and video clips into a long-form blog post with easy jump-to links.
Personal Favorite promotes the roundup post via email marketing. Yuvo Health further promotes via organic social on LinkedIn.
Yuvo Health repurposes the blog post into a downloadable ebook. Personal Favorite creates a landing page to attract leads.
Personal Favorite promotes the ebook via LinkedIn ads to attract even more leads.