Creating the Brand Identity for Supernatural’s New Flavors

Supernatural is a company that creates delightful baking products like sprinkles and food flavorings that are vegan, allergy-friendly, and free of artificial dyes and ingredients.

THE COMPANY

THE CHALLENGE

Supernatural was looking to launch a new line of Flavors that…

Maintained a connection to the overall product family
Spoke to both parents and kids
Encouraged imperfection, whimsy, and a sense of play and openness
Highlighted trustworthiness and clean ingredients
Could set the stage for larger, nation-wide distribution partnerships

THE PROCESS

With a project manager, copywriter, and brand designer, the Personal Favorite team…

Laid out an organized project timeline with completion dates and milestones
Presented three different creative directions
Provided four prototype options based on the selected direction
Produced bottle and packaging designs and copy for four new Flavors products, complete with playful insert copy

“Personal Favorite is OUR personal favorite! With a tight turnaround on a new item that we considered quite *precious*, this team, quite literally, executed the job perfectly. From concept to creative files, everything was professional, polished, and wildly creative. Highly recommend!”

Carmel Hagen, Founder & CEO, Supernatural Inc

Supernatural walked away with…

A newly designed line of Flavors products that pushed the brand aesthetic further, while still fitting in with the overall brand family
Product and packaging designs fit to spec, including recommended printer instructions
A brand playbook for the new product line, including voice and design guidelines, that Supernatural’s internal team can use to create additional assets
Products that set the stage to launch to a larger, nation-wide retail audience

THE RESULTS