Riot Rugby Expands Brand Identity and Community Outreach

Chicago Riot Rugby Football Club is a 510(c)(3) nonprofit based in Chicago, a tight-knit crew bound by their love for the game, city, and friends on and off the pitch.

THE COMPANY

THE CHALLENGE

Riot Rugby wanted a multi-pronged approach to further engaging the community with assets that would…

Last for several seasons, and fit within the price scope of a donation allocated for community outreach purposes
Encourage people to join the team as both players and spectators
Educate organizations on how the team could offer volunteering services
Educate local businesses on how they could benefit from sponsoring the team
Give off a fun, punk-like vibe that aligned with the team’s scrappy and community-based roots, all while maintaining a connection to overall brand, color palette, and logo

THE PROCESS

Personal Favorite took the following approach:

Learned more about the target audience and the ideal channels to reach them (through local printout flyers)
Considered variation of tone (more professional for sponsors, more lighthearted and fun for larger community)
Developed two different visual and verbal directions tailored to the specific audiences
Presented and narrowed down the four assets Riot Rugby team would use

“I cannot speak highly enough of my satisfaction with the project, its process, and the pricing. Being able to represent Chicago through this partnership was an added bonus. If you are a company, agency, team, etc in need of an outstanding team of copywriters/artists, I do not hesitate in recommending Personal Favorite.”

Albert Greene, Team Member, Chicago Riot Rugby

Riot Rugby walked away with the following:

Print-ready assets designed in the team’s existing Canva account for easy future edits:

Promotional game flyers, for posting around the city
Promotional postcards, for dropping off around local coffee shops and community centers
Volunteering flyers, for dropping off around community centers
Sponsorship flyers, for sharing with local small businesses to encourage sponsorship education and opportunities

Printing instructions with a local recommended printing service and ideal paper types and specs suited to specific physical environments and audiences
Alternate copy and taglines to use for future social media promotion
Cost-effective outreach. Editable files and alternate tagline versions meant the team could use these eye-grabbing iterations over the course of the next 2-3 years, constituting an investment over the long run.